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<b><i>Media & Communications:</i></b> Lawyers: Stop Hatin' on Marketing

By Dan Lear
October 02, 2015

Most lawyers don't like or understand marketing. This distaste is understandable. Bad marketing is both unnerving and potentially professionally unethical. But another reason lawyers don't like it that that they think it has no use other than to try to convince people to part with their money. This idea completely false. And it needs to be

Why Marketing?

In a recent episode of the Freakonomics podcast, host Stephen Dubner interviewed Rory Sutherland, Vice Chairman at the Ogilvy Group ' one of the largest advertising firms in the world ' and the leader of Ogilvy Change, a consultancy that is working to bring behavioral economics to sales and marketing in creative unconventional ways.

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