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<b><i>Sales Speak:</i></b> There Are Sales, and Then There Are<b><i> Award-Winning</i></b> Sales
How are the best of the best impacting revenue in their firms?
This year, a new award category launched in our industry: A Sales Category. That's right. The Legal Sales and Service Organization set out to salute the cutting-edge work of individuals and/or teams in law firms playing critical roles in the ongoing financial health of many law firms: 1) retaining an “in jeopardy” client; 2) launching a successful client-facing program (client interviews; client teams, service excellence, or similar client-facing initiative or culture-changing strategy); or 3) developing a substantive new client relationship from contact with the prospect through client acquisition.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.