<b><i>Professional Development:</i></b> Trust: Addressing The Issue In Business Development Training

If your Professional Development program does not include a component focused on the importance of trust and isn't engaged with firm leadership on how best to overcome the two most prevalent types of trust in a professional services firm, that may be the reason why the firm's client team program isn't as successful as everyone would like it to be.

15 minute read November 02, 2015 at 12:00 AM
By
Bruce Alltop
<b><i>Professional Development:</i></b> Trust: Addressing The Issue In Business Development Training

In my early days as a law firm Chief Marketing Officer, I was approached by our Professional Development team asking for a meeting to discuss my contribution to the lawyers', well, “professional development.”

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