<b><i>Professional Development:</i></b> Trust: Addressing The Issue In Business Development Training

If your Professional Development program does not include a component focused on the importance of trust and isn't engaged with firm leadership on how best to overcome the two most prevalent types of trust in a professional services firm, that may be the reason why the firm's client team program isn't as successful as everyone would like it to be.

8 minute read November 01, 2015 at 11:35 AM
By
Bruce Alltop
<b><i>Professional Development:</i></b> Trust: Addressing The Issue In Business Development Training

In my early days as a law firm Chief Marketing Officer, I was approached by our Professional Development team asking for a meeting to discuss my contribution to the lawyers', well, “professional development.”

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