Account

Sign in to access your account and subscription

<b><i>Professional Development:</i></b> Trust: Addressing The Issue In Business Development Training

If your Professional Development program does not include a component focused on the importance of trust and isn't engaged with firm leadership on how best to overcome the two most prevalent types of trust in a professional services firm, that may be the reason why the firm's client team program isn't as successful as everyone would like it to be.

15 minute read November 01, 2015 at 11:35 AM
By
Bruce Alltop
<b><i>Professional Development:</i></b> Trust: Addressing The Issue In Business Development Training

In my early days as a law firm Chief Marketing Officer, I was approached by our Professional Development team asking for a meeting to discuss my contribution to the lawyers', well, “professional development.”

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

The Copyright Royalty Board (CRB), which works under the umbrella of the Librarian of Congress, sets statutory-license royalty terms and rates. The U.S. Courts of Appeals for the D.C. Circuit recently issued two notable decisions about the CRB.

October 01, 2026