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<b><i>Marketing Tech:</i></b> Glamorizing Your Law Firm with Modern Technology
If you didn't jump on the “selfie” band-wagon, you can count yourself sane; and now with the rush to ban “selfie-sticks” by major public places around the nation (including Disney, Boston's Museum of Fine Arts, New York's Museum of Modern Art, Cooper-Hewitt Design Museum, and California's Getty Center,to name a few), certain law firms might start to consider how to prepare to handle law suits arising from the trend.
But just because the narcissists of the world are driving the rest of us crazy with their self-infatuation does not mean that glamorizing your law firm using modern technology should repel you. If there was ever a time in history that a law firm should “go Hollywood,” this is it. Jumping on the promotional tech bandwagon may mean the difference in your law firm rising to the top of your industry to beat out the competition, or fading into non-existence. If this concept seems too progressive for your conservative clientele, consider that even the most conservative American enjoys going to the movies. Hollywood is America, and there is no separating the two. Modern technology has given us all the opportunity to easily become “entertainers.” Even if your law firm commonly shies away from the more entertainment-inspired versions of normally repetitive activities, glaming up your brand online with marketing technology and adding “zing” might just be the most beneficial thing you've done for your business since taking it online. (Remember when you swore you would never have a website?)
There have been some big changes in marketing that many traditional businesses have not so eagerly embraced. However, business predictions claim that if businesses don't pick up on modernizing their branding with the most current technologies, they will fade into the forgotten world of dinosaur legacy companies. These days, “boring” is death to a brand's image and will sink it into the abyss of endless information. In other words, the marketing and advertising of all brands must move into the pseudo-entertainment space, and soon. Some call it the “Disney-effect,” and with it came a pull for brands to emphasize what they do through more grandiose expressions. Marketing today requires that brands reach higher and not only seek to offer impressive solutions to potential clients but engage and entertain them as well.
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