The legal market continues to change. One thing that continues to remain constant is the difficulty that law firms and lawyers have with identifying and communicating how they differ from their competition.
<b><i>Sales Speak:</i></b> Law Firm Bus Dev
One thing that continues to remain constant in law firms is the difficulty that firms and lawyers have with identifying and communicating how they differ from their competition. The most common refrains that I hear being used when asked the question, "Why should clients retain you?" include the standard "quality, responsiveness, communication, practical advice," etc.
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