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5 Key Reasons to Map out an Effective Marketing Plan
End the 'shotgun approach' to marketing this year. Stop spending unwisely and on random acts of marketing. Find your way to success by planning for it by developing a marketing map.
A new year is an ideal time to take control of your business by developing a practical, step-by-step marketing plan to guide your business development and marketing activities throughout the year.' Commit to making 2016 a more strategic, deliberate year for your marketing efforts.' Five reasons why young lawyers should create a marketing plan and budget for 2016 are:
1.'To “map” and'drive business development direction.'It's tough, if not impossible, to track progress in your marketing efforts without a written, well-conceived plan which concisely states your objectives, who you are'(or should be) trying to reach, and what you are realistically trying to achieve within a given timeframe.'
2. To avoid spending foolishly. In these challenging economic times, lawyers cannot afford to spend'marketing'dollars unwisely, on an ad hoc basis. Each expenditure should be a part of a cohesive plan. Make every dollar work hard and be measurable'towards your stated'goals.
3. To bring focus to your marketing efforts.' A'thoughtful marketing plan and budget will help you be more effective in your marketing activities on a day-to-day basis if there are benchmarks of what you are trying to achieve and for whom.
Professionals should invest most marketing dollars and, more importantly, time, on initiatives which'will result in actually achieving measurable goals such as:
- Strengthening relationships with existing clients
- Developing a strong network of business contacts;
- Increasing name recognition among prospects and prospective referral sources;
- Targeting new clients.
4.'A marketing plan and budget creates'measurable objectives'to evaluate success.' How will you evaluate'if it'has been a successful year? Will it depend upon'management's subjective memories'or can you devise'measurable objectives to compare'results against? How will you determine where to focus future marketing efforts and dollars if you don't know if a given initiative worked as designed?
5. A marketing plan and budget demonstrates'your commitment to'your business.'Realistically, if you can't (or won't) dedicate focused thought and energy to develop'a solid marketing plan and budget to develop'business, how can you expect your business results to improve?
As professionals confront fierce competitive forces day after day, is there really anything more important to the success of your'practice than to plan'for its'success?'
”
End the 'shotgun approach' to marketing this year. Stop spending unwisely and on random acts of marketing. Find your way to success by planning for it by developing a marketing map.
A new year is an ideal time to take control of your business by developing a practical, step-by-step marketing plan to guide your business development and marketing activities throughout the year.' Commit to making 2016 a more strategic, deliberate year for your marketing efforts.' Five reasons why young lawyers should create a marketing plan and budget for 2016 are:
1.'To “map” and'drive business development direction.'It's tough, if not impossible, to track progress in your marketing efforts without a written, well-conceived plan which concisely states your objectives, who you are'(or should be) trying to reach, and what you are realistically trying to achieve within a given timeframe.'
2. To avoid spending foolishly. In these challenging economic times, lawyers cannot afford to spend'marketing'dollars unwisely, on an ad hoc basis. Each expenditure should be a part of a cohesive plan. Make every dollar work hard and be measurable'towards your stated'goals.
3. To bring focus to your marketing efforts.' A'thoughtful marketing plan and budget will help you be more effective in your marketing activities on a day-to-day basis if there are benchmarks of what you are trying to achieve and for whom.
Professionals should invest most marketing dollars and, more importantly, time, on initiatives which'will result in actually achieving measurable goals such as:
- Strengthening relationships with existing clients
- Developing a strong network of business contacts;
- Increasing name recognition among prospects and prospective referral sources;
- Targeting new clients.
4.'A marketing plan and budget creates'measurable objectives'to evaluate success.' How will you evaluate'if it'has been a successful year? Will it depend upon'management's subjective memories'or can you devise'measurable objectives to compare'results against? How will you determine where to focus future marketing efforts and dollars if you don't know if a given initiative worked as designed?
5. A marketing plan and budget demonstrates'your commitment to'your business.'Realistically, if you can't (or won't) dedicate focused thought and energy to develop'a solid marketing plan and budget to develop'business, how can you expect your business results to improve?
As professionals confront fierce competitive forces day after day, is there really anything more important to the success of your'practice than to plan'for its'success?'
”
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.