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5 Key Reasons to Map out an Effective Marketing Plan
End the 'shotgun approach' to marketing this year. Stop spending unwisely and on random acts of marketing. Find your way to success by planning for it by developing a marketing map.
A new year is an ideal time to take control of your business by developing a practical, step-by-step marketing plan to guide your business development and marketing activities throughout the year.' Commit to making 2016 a more strategic, deliberate year for your marketing efforts.' Five reasons why young lawyers should create a marketing plan and budget for 2016 are:
1.'To “map” and'drive business development direction.'It's tough, if not impossible, to track progress in your marketing efforts without a written, well-conceived plan which concisely states your objectives, who you are'(or should be) trying to reach, and what you are realistically trying to achieve within a given timeframe.'
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?