Breaking Bad: The Pitfalls of Using Research and How to Avoid Them

This article enumerates the most common pitfalls in any research study to help you ensure the information you and your firm rely on is the best available, and used properly.

10 minute read January 31, 2016 at 11:00 PM

Marci Borgal Shunk

Breaking Bad: The Pitfalls of Using Research and How to Avoid Them

Let's face it. Law firms are neophytes at using competitive intelligence (CI) to inform strategic business decisions. It has been only three decades since law firms hired the first full-time, dedicated marketing professionals; and much less since they began relying on CI professionals to track industry or client trends.

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