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Media & Communications: Upgrade Your PR Game!
Admit it: You've been doing the same thing for too long in an attempt to get your firm in the news. And it's just not working anymore. Below are five ways to be more effective in 2016.
1. Rethink Releases
Twenty years ago, releases were hands-down the most efficient way to announce your exciting news to the world, and paying for their distribution via wire services was a no-brainer. Journalists read them and picked up the phone. Nowadays? If a reporter reaches out after seeing a wire release, the typical marketer passes out. So, is it a waste of time, a necessary evil, or actually valuable?
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?