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Put yourself in a perspective client's shoes. You're in a bind and need a lawyer. What's the first thing you do? You ask someone you trust for a recommendation and visit the lawyer's website to learn more about him or her before making an initial call or appointment.
What's the next thing you do? You try to assess which individual at the firm will best suit your needs by clicking on the legal team profiles. Legal team videos have proven to be the most effective digital calling card. They introduce perspective clients to your attorneys before a client walks in the door. Watching video gives them a sense of who you are, what you stand for and if you'll be a good match for him or her.
Firms that are not using online videos are missing out on the most effective way to reach out to potential clients in this digital age. If you're the CMO, you understand the value of using video as part of your marketing mix on your website and social media channels. How do you convey the importance of using this medium when you receive push-back from lawyers who don't want to invest in this high-impact marketing tool, for a variety of reasons? Simple. Share these points with them.
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