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The Power of a Professional Video
Put yourself in a perspective client's shoes. You're in a bind and need a lawyer. What's the first thing you do? You ask someone you trust for a recommendation and visit the lawyer's website to learn more about him or her before making an initial call or appointment.
What's the next thing you do? You try to assess which individual at the firm will best suit your needs by clicking on the legal team profiles. Legal team videos have proven to be the most effective digital calling card. They introduce perspective clients to your attorneys before a client walks in the door. Watching video gives them a sense of who you are, what you stand for and if you'll be a good match for him or her.
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.