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Why 2.0? This article is the natural progression of an article published a few years ago in this newsletter titled “Cobbler's Children Get Some Shoes.” In summary, marketing and business-development professionals perform many jobs, including the vital undertaking of helping attorneys stay in touch and expand their network. We spend tremendous amounts of time, energy and money, day in and day out ' on CRM systems, training programs, one-on-one coaching, sports and entertainment programs, seminars, and reminder e-mails ' to help attorneys stay top of mind.
The article empasized to readers that your OWN network is just as important to develop and maintain as it is for any professional. Because we spend so much of our time helping others to focus on cultivating their networks, we often neglect to tend to our own.
Here are the six previously published tips for staying connected to your contacts:
Build a Smart Network
Network and Stay in Touch
Be Visible in the Marketplace
Make Time to Stay Connected
Develop Your Skills Continuously
Give Not Get (The Most Important Tip of All)
2.0 and Beyond
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