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“Every two days, we create as much information as we did from the dawn of civilization up until 2003,” said Google CEO Eric Schmidt at a 2010 tech conference. This was five years ago. Imagine what it is today.
This onslaught of information, in addition to taxing our systems and negatively impacting our attention spans, requires each and every one of us to act as an analyst, at least in the most basic sense, on an almost daily basis. In Part One of this series, we explored the most common pitfalls inherent in the collection of data, its related sources and how these can bias or lead to an inaccurate interpretation of the facts.
Herein, we will explore the next frontier ' once we have the data, how do we ensure that we analyze it appropriately?
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