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Marketing Tech: Embracing IoT and Big Data Means Embracing Future Success
These days, we are continually being bombarded by one new tech concept after another ' the most current being IoT (or the Internet of Things) and Big Data. Most of us have an underlying sense that these terms mean something really important that we must understand for the sake of our economic prosperity. At the same time, we feel overwhelmed by the “life-and-death” urgency that arises with every new technological marketing advancement. To feel secure moving our businesses forward among the onslaught of all these changes, it is necessary to simplify our understanding to bring peace to the progress of our quickly advancing world.
How It Works
It is this simple: “Ethical” technology is being designed and developed to make your business life easier and more profitable. Today's tech developers are not out to assert their ability to “take over the world” and “leave everyone else in their wake” like the tech geeks of the recent past. They clearly understand that the developments they are creating are meant to simultaneously make our personal world bigger while making the real world smaller. The only way to do that successfully is by assuring that everyone is able to easily understand and embrace the technology that they are creating. Therefore, with every new tech advancement, the developers are also striving to make it more user-friendly for the rest of us. They know that if they don't, IoT and Big Data won't work because these processes are crowd driven.
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