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<b><i>Leadership:</i></b> Turning a Retreat into an Advance

By Mark Beese
June 01, 2016

I always thought that the word “retreat” was a lousy moniker for what firms do to reconnect with colleagues, recharge their batteries and plot their next strategic moves. Dictionary.com defines “retreat” as: 1) the forced or strategic withdrawal of an army or an armed force before an enemy, or the withdrawing of a naval force from action; 2) the act of withdrawing, as into safety or privacy; retirement; seclusion; and 3) a place of refuge, seclusion, or privacy.

Instead, I'd like to see “Retreat” referred to an “Advance.” The definition has a much more productive meaning: 1) to move or bring forward; the general advanced his troops to the new position. 2) to bring into consideration or notice; suggest; propose. 3) to improve; further, to advance one's interests.

As a former law firm CMO and current professional speaker, I've planned dozens of retreats, from all-firm to partner retreats, practice and industry group retreats, associate retreats and marketing/business development team retreats. Here's a guide for creating an effective and memorable “Advance.”

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