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<b><i>Sales Speak:</i></b> Grip, Grin ' And Grow
If you want to grow your practice, it is time to stop hiding behind your LinkedIn page and website profile and stride boldly into the field where real, live clients and referrals sources dwell. It is time to look someone in the eye and shake their hand.
Many of us went to law school to avoid having to become a salesperson and the “schmoozing” that went with it. Times have changed. To be a successful and profitable attorney requires us to pay more attention to the business of law by incorporating business development into our daily routines. That skill set includes becoming adept at networking.
I don't mean keeping in touch through social media resources such as LinkedIn or Twitter. While those have a place in your personal marketing plan, it is important to keep in mind that we are in a profession that values ' thrives on! ' personal relationships. The most effective marketing still occurs when you look someone in the eye and shake their hand. In short, networking.
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