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Social Media Scene: It's Time to Reassess Your Social Media Goals
We have reached a certain level of maturation within the world of social media. Some social networks have thrived, while others have floundered. Google+, despite its initial buzz, has proven to be a bust, marked by high-profile personnel exits and service uncouplings, including YouTube. Meanwhile, Twitter has been faltering as of late, with reports that revenue is shrinking and users are becoming disengaged.
At the same time, newer platforms, particularly Instagram and Snapchat, are gaining dominance, due in part to a younger demographic that appears to be more enticed by filtered images and short videos than text and links to articles. In fact, as of this writing, Snapchat boasts 100 million daily active users, though it is estimated that only 18% of U.S. social media users are on the platform.
Given that the social media landscape of today is already drastically different than the social media landscape of three years ago, how should legal marketers invest their time and money in order to derive the greatest return on their investments? The answer starts with a thorough look at a law firm's social media goals.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
"Holy Fair Use, Batman": Copyright, Fair Use and the Dark Knight
The copyright for the original versions of Winnie the Pooh and Mickey Mouse have expired. Now, members of the public can create — and are busy creating — their own works based on these beloved characters. Suppose, though, we want to tell stories using Batman for which the copyright does not expire until 2035. We'll review five hypothetical works inspired by the original Batman comic and analyze them under fair use.