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Media & Communications: Learning from Politicians
The current political season has confirmed that truth is, indeed, stranger than fiction. For those of us in the communications industry, it has been mind-blowing to see how far Hillary Clinton and Donald Trump have gotten with all of the baggage they've brought along, outrageous statements they've made, and un-presidential things they've done.
Watching them interact with media can be fascinating or cringe-worthy (or both, depending on the day). Clearly, both candidates have long histories with the media, skill in avoiding landmine questions and taking control of an interview, and ' of course ' star power. Still, even the pros get burned, and as they get ready for the fall presidential election, we know things will only get more interesting.
What Firms Can Learn
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