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Professional Development: Take Time to Sharpen the Saw!

By Bruce Alltop
August 01, 2016

Steven Covey identifies the importance of taking time to “sharpen the saw” in his famous book “7 Habits of Highly Effective People.” Covey suggests that, to be effective, we must devote time to renewing ourselves. Continuous renewal allows us to synergistically increase our ability to practice each of the other six habits.

Twenty years after taking the Steven Covey course that focused on the Seven Habits, I still remind myself of the need to continuously “sharpen the saw.” I found that this was particularly important when I was an in-house CMO, as the demands on my time came from several different directions simultaneously and the requests were like a waterfall ' seemingly endless.

So, it was extremely important for me to take time out to sharpen MY saw on a routine basis. However, as many of you know, between staff issues, lawyer issues, life issues, etc., focusing on oneself is many times easier said than done. So, it is where the two lines cross ' the time constraints that you face and the need to focus on improvement areas that have the biggest return ' that I share a few thoughts related to the most effective ways that I've found to keep the saw, well, sharp.

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