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Sullivan & Worcester's Advancement Think Tank
At Sullivan & Worcester, blog writing and content development are more than marketing strategies ' they help our associates grow as business developers. This article explores our firm's content development initiative experiment from the marketing and professional development perspectives. A group of about eight senior associates, known as SWATT (Sullivan & Worcester's Advancement Think Tank), were charged with developing the content. Here is our story.
Marketing
CMO Leah Schloss: The firm's director of professional development, Ojen Sirin, and I have worked with SWATT since August 2015. The initiative is a true collaboration between marketing and professional development: We realized after brainstorming about how to help the firm's bottom line and help our associates grow, that we could accomplish both objectives at once.
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