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Social Media Scene: 2016 -- The Year Everything Changed in Social Media Marketing

By Larry Bodine
October 01, 2016

Three megatrends culminated in online business development in 2016, requiring attorneys to change their digital marketing tactics and to re-focus on what produces results.

Your next client will most likely visit you using a smartphone, not a desktop computer. New data from comScore shows that digital media time spent on mobile devices is now a whopping 68%. Desktop computers account for only one third of digital time spent. Ask yourself: What does your law firm website look like on a cell phone?

On social media, Facebook is by far the most effective. Facebook is social media to consumers. Sixty-six percent of adults log onto Facebook every day, according to Social Media Explorer. Eighty percent of consumers use the Facebook smartphone app. It is also on almost half of users' smartphone home screens, according to comScore. How many likes and followers does your Facebook page have?

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