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<b><i>Voice of the Client:</i></b> Not If, But When Your Fortune 500 Client Goes Out of Business
Well, now, there's a radical notion, eh? Were you inclined to reject it out of hand as mere headline click-bait? Or, did it prompt you to consider that big client, from whom you receive most of your origination credit and your firm accrues so many billable hours? Have you ever thought about Fortune 500 companies failing? That's rare, isn't it?
Not really.
When lawyers and marketers think about losing clients, they think primarily of being displaced by another law firm or, these days, by technology, in-sourcing, or an alternative service provider ' or even having the relationship partner take the client with her to another firm. The assumption is that the client will still purchase legal services, but from someone else.
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