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The Power of Monitoring for Recovering Lost Revenue
“They saw it by doing something the rest … never thought to do. They looked.”
Let's start right in with the pain:
- Realization has hit an all-time low of 83%, plunging from 93% just a decade ago, according to Peer Monitor. For most AmLaw 200 firms, this represents at least $10 million to $20 million in lost revenue.
- BTI Consulting reports $4 billion in revenues moving in-house this year.
- CitiBank echoes, noting dispersion and volatility are evident, effective rate increases are lower, and the collection cycle lengthened slightly in 2015.
Most firms are building pricing groups as the place to start addressing this pain. This is certainly a good starting point, but if your firm is pricing and not monitoring, you've actually got a problem. Here's why.
Pricing: Everyone's Doing It — So What?
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The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.