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Three Things Law Firms Should Consider When Using Website Metrics
Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today's legal market.
To acquire new clientele and better serve current clients, the same process of using business data to inform strategic business decisions can also guide your online marketing efforts. Firms have varying levels of sophistication when it comes to their content marketing and social media strategies, but analyzing your visitor data can make preparing effective and professional blogs, webinars, and other online content easier.
The freely available Google Analytics (GA) is all you need to track a selection of metrics as key performance indicators (KPIs) on a weekly, or even daily, basis. Here are three questions to ask to determine which KPIs are most important for your firm to monitor and analyze.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.