Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

Last year, the Federal Trade Commission (FTC) released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising. The advertising in question involves the collection of data from a particular computer or device regarding a user's Internet-viewing behavior over time and across non-affiliate websites. Ostensibly, this technology obtains user preferences or interests. Cross-device tracking is the logical next step for this technology.

6 minute readFebruary 01, 2018 at 12:11 AM
By
Craig Nazzaro, Brad Rustin
Elizabeth A. DeVos
Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

Last year, the Federal Trade Commission (FTC) released a staff report onCross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral

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