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Case on 'Coolcore' Marks Settles a 34 Year Debate Regarding Bankruptcy and IP Law

By Charles A. Cartagena-Ortiz
August 01, 2019

On May 20, 2019 the U.S. Supreme Court issued its long-awaited decision in Mission Product Holdings, Inc. v. Tempnology, LLC, No. 17-1657, ruling that a trademark licensee can retain its rights under a trademark license agreement that is rejected by the licensor as an executory contract in bankruptcy.

In a decision that was unanimous on the merits (the decision was 8-1 with the sole dissent based on a non-substantive issue), the Supreme Court settled a decades-long debate regarding the fate of licenses in bankruptcy. Specifically, the Court determined that, under Section 365(a) of the Bankruptcy Code, a debtor's rejection of an executory contract pursuant to bankruptcy has the same effect as a breach outside bankruptcy, such that a debtor-licensor's rejection of a license agreement does not revoke the underlying trademark license.

The decision resolves a split of authority between the Fourth and Seventh Circuits regarding whether or not a debtor's rejection of an agreement granting a trademark license terminates the non-debtor licensee's right to use the licensed marks. Prior to the Supreme Court's decision, the Fourth Circuit had taken the position that such a rejection does in fact terminate the underlying trademark license, whereas the Seventh Circuit had taken the position that such a rejection should be treated as a breach of the contract by the debtor-licensor that (like breach outside bankruptcy) would not extinguish the licensee's rights to continue to use the licensed marks.

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