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The Culture Code for Law Firms
As law firms continue to grapple with issues around the future of work, the back and forth regarding return to office and the quiet consideration of long-term hybrid or remote work models, "We must maintain our firm culture!" is the battle cry being sounded in partially occupied offices and on Zoom calls everywhere.
From creative, PR-friendly endeavors like Greenberg Traurig's leaders' #vanlife trip for firm office visits last spring to virtual happy hours to well-intentioned, morale-boosting ice cream socials, many firms have made a valiant attempt to maintain firm culture in the brave new world in which we find ourselves. While much has been studied and written about corporate culture, and about law firm culture in particular, Daniel Coyle's pre-pandemic (2018) book, "The Culture Code," provides valuable guidance for law firm leaders that is particularly meaningful in today's environment.
In "The Culture Code," Coyle highlights successful organizations ranging from a large global retailer to a winning professional sports franchise and other organizations large and small and posits that culture is not something that is pre-destined or accidental. Rather, it is something that exists and evolves in organizations where particular skill sets are present and cultivated. Based on his research and consulting work, Coyle concludes that leaders can build a successful culture when they:
- Build safety;
- Share vulnerability; and
- Establish purpose.
None of these are inherently easy in law firms.
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