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The 5 Current Top Law Firm Business Development Trends
The legal industry has undergone significant changes over the years with advancements in technology, shifting client expectations and increased competition driving firms to adapt and evolve. And while legal marketing and business development departments have transformed over as well, there is still much room for improvement to capitalize on the tremendous talent that exists within these teams.
As firms strive to remain competitive in an increasingly crowded marketplace, marketing and business development professionals can and should play a critical role in driving growth and helping generate revenue.
To gain insight into the current state of legal marketing and business development, a survey was conducted by Society 54, ALM and By Aries. The survey focused on several key areas, including structures and budgets, sentiment and compensation, business development activity trends, threats, obstacles, collaboration and evaluation metrics.
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