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Generative AI and Law Firm Pricing
When a latte in Manhattan can cost close to a lunch in San Antonio, for any customer, the concept of how expensive something is, and how much it should cost, can get murky.
For many lawyers and clients, this incongruence is at the crux of an obstinate pricing model, the billable hour, that many deem responsible for making legal work tedious and the legal market resistant to change.
And while the potential of legal technology to disrupt the billable hour is often touted, this traditional pricing model has, of course, survived — and in some ways, even thrived.
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