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Proactive Brand Defense: Why Warren Buffett's Advice Matters More Than Ever
Warren Buffett's wisdom rings true: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." As an expert witness in trademark cases and a veteran brand consultant, I've seen the profound truth in these words. However, in today's digital age, even five minutes seems generous.
Early in my career, I had the privilege of meeting Walter Landor, founder of the iconic brand consultancy that bears his name. During my more than 20 years with Landor, consulting for renowned brands across categories and continents, we always began our client conversations with his famous quote: "Products are made in a factory. Brands are built in the mind." This simple yet profound insight has guided my work with some of the world's most recognizable brands and remains more relevant than ever in our digital era.
In our current landscape of social media and viral content, a brand's reputation — its most valuable asset — can be severely damaged in mere seconds. Add the intensifying power of AI-enabled software, and the challenge becomes even more complex. Today's brands must think differently about reputational risks and prepare accordingly.
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Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.