Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Warren Buffett's wisdom rings true: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." As an expert witness in trademark cases and a veteran brand consultant, I've seen the profound truth in these words. However, in today's digital age, even five minutes seems generous.
Early in my career, I had the privilege of meeting Walter Landor, founder of the iconic brand consultancy that bears his name. During my more than 20 years with Landor, consulting for renowned brands across categories and continents, we always began our client conversations with his famous quote: "Products are made in a factory. Brands are built in the mind." This simple yet profound insight has guided my work with some of the world's most recognizable brands and remains more relevant than ever in our digital era.
In our current landscape of social media and viral content, a brand's reputation — its most valuable asset — can be severely damaged in mere seconds. Add the intensifying power of AI-enabled software, and the challenge becomes even more complex. Today's brands must think differently about reputational risks and prepare accordingly.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing, and reviewing these documents in real-world cases.
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.