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If Clients Won’t Buy Your Knowledge, What Will They Buy?
“Knowledge is going to be worth zero.” — Raoul Pal
You’ve got it, you sell it, and you’ve still got it. This was always the argument for attaining a profession. You have some knowledge, you sell it, and you still have it. Not much job satisfaction in that, but at least it lasts forever. Until it doesn’t. The reason it doesn’t is because clients won’t buy what they can get for free, and now knowledge, even legal knowledge, is becoming free. So where does that leave you?
Let’s take you back to the day you left law school. The thing you had to sell was legal knowledge. That much is still true, but what’s changing is the value of it. With the rise of generative AI (GenAI) legal, knowledge is becoming worth less, and will become worthless. If GenAI empowered clients won’t need to buy knowledge from lawyers, what will they buy?
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