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Breaking Boundaries: Unleashing the Power of Flexibility In Law Firms for Recruitment, Retention, Diversity and Client Expansion
Embracing flexibility can provide law firms with a range of competitive advantages, from attracting and retaining top talent to fostering diversity and expanding their client bases. This article delves into the numerous benefits of flexible law practices and explore how those practices could contribute to the growth and success of modern law firms.
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To Train or Not to Train: That Is the Question
How to determine whether a performance discrepancy is serious enough to warrant action, and how training solutions should then be explored.
Features
Engaging Lawyers in a Follow-Up Initiative: A Case Study
A look at a recent group coaching initiative at a major law firm. Having had success with group coaching in the past, the CMO established a six-month pilot program and chose eight attorneys to participate. Here's what happened.
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Professional Coaching: A Gift That Keeps on Giving
This article offers a case for legal marketers to consider when strategizing how to best support their lawyer clients on a level that they are personally unable to do on their own, given the many diverse demands within a busy marketing department.
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Is Anyone Reading Your Content?
<b><I>How to Make Sure They Do</I></b><p>Giving clients and prospects valuable information is a proven way to market, but to be effective it must be the right kind of content, both in terms of style and substance. It also needs to be marketed with your end goals in mind.
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Gain Without Pain: How to Maximize Marketing Vendor Relationships
If you are currently working with marketing vendors or are in the process of retaining one in the areas of branding/advertising, public relations, business development, social media, blogs, website/graphic design, SEO, events or any number of other functions, it is critical you understand how to maximize this invaluable resource.
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