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CRM as a Growth Strategy: Turning AI and Data into Business Development Success Image

CRM as a Growth Strategy: Turning AI and Data into Business Development Success

Chris Fritsch

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. However, as firms seek to drive business development, client engagement and revenue growth, CRM needs to evolve into a strategic growth platform.

Features

CRM As a Growth Strategy: Turning Data and AI Into Business Development Success Image

CRM As a Growth Strategy: Turning Data and AI Into Business Development Success

Chris Fritsch

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. However, as firms seek to drive business development, client engagement and revenue growth, CRM needs to evolve into a strategic growth platform.

Features

Can Your Spouse Help You Find New Clients? Image

Can Your Spouse Help You Find New Clients?

Bryce Sanders

Sooner or later, everyone needs a lawyer. It has been said the average American knows 600 people. You might have done a good job at raising awareness among your friends about how your can help them. Your partner likely knows 600 people too. There is overlap, but plenty of new names. Can they spot a business opportunity and tell your story?

Features

Authentic Communications Today Increase Success for Value-Driven Clients Image

Authentic Communications Today Increase Success for Value-Driven Clients

Leander Dolphin & Kent Nevins

As the relationship between in-house and outside counsel continues to evolve, lawyers must continue to foster a client-first mindset, offer business-focused solutions, and embrace technology that helps deliver work faster and more efficiently.

Features

Authentic Communications Increase Success for Value-Driven Clients Image

Authentic Communications Increase Success for Value-Driven Clients

Leander Dolphin & Kent Nevins

In an era of rapid change and increasing client expectations, fostering authentic relationships and prioritizing effective communication are essential for sustainable growth.

Features

How Can Lawyers Get Client Referrals? Image

How Can Lawyers Get Client Referrals?

Bryce Sanders

Getting new business doesn't always involve knocking on doors. It can often be gained by whispering in the right ears.

Features

Three Ways to Reduce Your External Legal Spend Image

Three Ways to Reduce Your External Legal Spend

James J. Stapleton

At best, it is difficult to budget for external legal fees. Needs are uncertain at the beginning of the year, and there is constant pressure to hire the best firm possible. Here are three suggestions to help you reduce your external legal spend.

Features

Developing Client Personas Can Help Maximize Marketing and Business Development Image

Developing Client Personas Can Help Maximize Marketing and Business Development

Meg Pritchard

Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.

Features

Top 5 Strategies for Managing the End-of-Year Collections Frenzy Image

Top 5 Strategies for Managing the End-of-Year Collections Frenzy

Saurabh Mehra

End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.

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The Rise of the Self-Service Buyer Image

The Rise of the Self-Service Buyer

Patricia Nagy

The self-service buyer is a relatively new concept in B2B professional services. These buyers prefer to gather information, research, and make decisions independently before ever engaging with a service provider. This shift is revolutionary in an industry like legal services, where trust and personal relationships have traditionally driven business development.

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