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Every so often, in a particular area of a professional practice, somebody gets the bright idea to give samples ' to give a half hour of free advice as a way to entice a prospective client to ask for more. Two questions arise. Is it ethical? Is it good marketing?
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Many mid-size firms have been growing, aggressively. And, from the creative submissions we received, it is clear why.
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Heralded as the next big thing in social media, Pinterest presents new legal risks for companies engaged in social media marketing. By sharing images and encouraging others to re-pin them, Pinterest users may inadvertently engage in copyright or trademark infringement, violate licensing agreements, or run afoul of FTC rules for commercial endorsements.
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As technology has evolved and we've gone from proprietary systems to open ones with standard data types, access to data is much easier. In fact, today's challenge is not accessing information, it's deciding what to access and what to do with it.
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What is a social document management system? Social DMS is based off the 100% Web concept. This concept envisions that all firm processes, workflows and interactions are accessed and deployed through a 100% Web-based approach. Why? It is the future and reflects how the Web is organized and how consumer culture is organized.
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If you're moving from Microsoft Word 2007 to 2010, you won't have quite the initial shock as if you're upgrading from Microsoft Word 2003 or lower. The interface is vastly different. The biggest change you'll see is that Microsoft is now using Ribbon Tabs rather than drop down menu items: keeping your workspace clear while looking for specific features.
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This article examines how the author's law firm encouraged a culture of leadership by providing access to leadership development training across all disciplines and levels of experience.
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Why are firms losing important, blue-chip clients? Let us count the ways.
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Rather than companies sending out RFPs to a number of law firms, they are now using a "reverse auction" to request quotes from law firms they trust. Here's how it works.
CLIENT RETENTION - A Gap in Attorney MarketingWhy is it that lawyers are so resistant to marketing and business development? According to our recent U.S./Canada Client Retention Survey, the most frequent answers were:* No training;* Failed once - why try again;* Fear of the process:* No time;* Not compensated.The approach we utilize is to teach professionals to sell using tools that are relevant for the legal profession, listen to and solve their sales problems, and add innovations where appropriate.But there is only one way to succeed -- get out there!