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Professional Development - Building Relationships As part of a professional development program, smart law firms bring in clients who are CEO's/CFO's/Accountants to explain balance sheets, 10K's, reading financial statements, etc. An over-riding criteria for lawyers to be selected by prospects is their understanding of the client's business. Good lawyers recognize this component of successful relationship building.…
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Heralded as the next big thing in social media, Pinterest presents new legal risks for companies engaged in social media marketing. Here's what you need to know.
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Client Audits have proven to be a valuable tool in support of a law firm's strategic plan and related client relationship expansion efforts.
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Firms and lawyers have the opportunity to drive and shape editorial content as never before. But few of them fully understand the opportunity, or possess the necessary internal capacity to produce high-quality editorial content.
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With so much being written and talked about in the legal marketing arena in reference to social media and other new forms of communication, the author takes a nostalgic look backward.
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The time is now for all businesses, law firms included, to plan for major tax changes that are scheduled to take effect on Jan. 1, 2013.
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Succession planning is critical to the sustainability of law firms, and it should command leadership's full attention.
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The key to building a prosperous practice is to attract new clients and retain the ones you have. This requires lawyers to master some basic sales skills, and closing the sale is a non-negotiable part of the process.
