INVISIBLE MARKETING - I. Recognizing the opportunities given to you by clients or prospects is called invisible marketing. And to the surprise of many, complaints are one fo the best marketing tools you have. If a client calls with a complaint, you've got to make an assumption that they want to keep you on doing the work. If they didn't, they would just terminate the work most likely and never tell you why. When a client calls…
Features
Phyllis Weiss Haserot
Ways that a leader at any level can directly influence the climate for high performance and creativity/innovation in an organization.
Features
Mark Beese
The Millennial Generation (born from 1981-2000) have been entering the workforce for more than a decade now. Baby Boomer and Generation X leaders are sometimes perplexed with this tech-savvy, multi-tasking and ambitious group of professionals.
Features
Ari Kaplan
LinkedIn makes networking universally accessible since it is both practical and strategic without requiring you to be bold or outgoing.
CLOSING MORE BUSINESS - We are focused on rapid development. So, for example, if you take a firm that wants to bring in revenue rapidly, we can and do work with them. And we work with groups of people to show them how to bring [business] in first and then to back up and say, "OK, what do we need to do internally to sustain this kind of activity in the future? Are there things…
Features
Stephen M. 'Pete' Peterson
A few of the problems that faced Dewey & LeBoeuf were unique, while others were not. Nor is Dewey alone; more than 10 large and prominent firms have failed in the past decade. This article focuses on the pathology of failed law firms.
Features
Janet Ellen Raasch
Corporations increasingly subscribe to the principle of corporate social responsibility. CSR is based on the belief that a demonstration of concern for the environment, human rights, community development and the welfare of their employees can make a corporation more profitable. And if not more profitable, at least a better place to work.
Features
Nicholas Gaffney
I've written in the past about free Web tools, and unsurprisingly, Google continues to top the charts. Sometimes, however, you want tools that are more comprehensive and can be tailored to your needs.
[email protected]; www.closersgroup.com
MYTH #5: ONCE YOU'VE WON THE BUSINESS, FURTHER MARKETING TO THE CLIENT IS NOT NECESSARY. Your firm's client retention depends on regularly identifying their needs, concerns and pressures. But client needs are a moving target. The time you spend listening and attending to complaints could be the difference between keeping a client and losing them to another, more attractive firm. More corporate counsel and agencies are terminating long term relationships with law firms. Depending upon which report…
Features
Susan C. Finelli
When you are starting a new practice it is essential that you first have a viable Business Plan in place. Even if your firm has been up and running for years, a fresh look back to business plan basics can help your bottom line tremendously.
