SHERLOCK HOLMES STYLE OF LAWYER MARKETING - "Put it under the microscope, Watson. When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects "under the microscope." Knowing what your prospects are looking for - before you make contact - is essential. Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is
- August 21, 2009Allan Colman, Www.closersgroup.com
It's no secret that our clients are busy. From spa days to fancy dinners, they likely have more invitations for law firm networking events than they have the time (or the desire) to attend. This is especially true for our female clients, who often find their available time further compressed by obligations outside the office.
July 29, 2009Jennifer G. Gallinson And Emily Mulder MilmanThe goal of feedback is improved performance. Teams committed to giving honest, constructive, thoughtful, feedback are intelligent, self-correcting and constantly improving their individual and team performance.
July 29, 2009Mark BeeseCompounded by the current recession, demands of clients and competition among law firms are causing fairly dramatic changes in the pricing of legal services, away from straight hourly billing.
July 29, 2009Joel A. RoseDuring turbulent economic times, organizations need to be especially vigilant to minimize potential risks that could ultimately affect the bottom line or shareholder ROI.
July 28, 2009Brett TarrMichael Robinson, a senior vice president of a leading crisis communications firm, Levick Strategic Communications, discusses the new business and communications challenges posed by the economic downturn and the role of corporate counsel in preventing and managing crises.
July 28, 2009Adam J. SchlagmanUnlike an employer's internal e-mail system, which is generally understood to be under the ownership and control of the employer, personal Web-based accounts accessed at work raise new and unsettled questions about an employee's expectations of privacy.
July 24, 2009Marjorie J. Peerce And Daniel V. ShapiroToday's information-rich organizations must be prepared to quickly find and produce ESI that may be relevant to a given litigation matter or request for information. The trouble is, many organizations do not have a well-thought out response plan in place, which makes the timely production of relevant information difficult, time-consuming and potentially very costly.
July 23, 2009Annie GoransonThe survey results strongly suggest that, to prove their value, business development consultants must now play a more instrumental role in generating significant new revenue. Among the key findings, 36% of respondents say that the work of business development consultants they've retained has real bottom line impact, while 57% say the work has been helpful but not decisive - or that it was initially helpful but less so as the engagement continued. The message is clear
July 07, 2009Allan Colman, Www.closersgroup.com
