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It's not a secret that a strong summer associate program is essential to attracting and retaining talent. Aside from providing good work assignments and networking opportunities, a summer program would not be complete without a training component. In fact, most incoming summer associates expect that they will receive some formal training, classroom style or otherwise, over the course of the summer.
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Marketing abounds with buzzwords and bromides ' and dangerous ones at that. When, for example, we sling catch-phrases like 'partnering,' or pontificate about how important it is to 'understand the client's business,' it becomes way too easy to talk a lot of sanctified talk without ever really walking the proverbial walk.
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Highlights of the latest franchising cases from around the country.
LAWYER BUSINESS DEVELOPMENT concludes with a discussion of some additional tactics in-house counsel will appreciate. And they present opportunities for lawyers marketing or expanding client relationships to enhance the future. First, offer to be a speaker or co-speaker with the client at a client association. If they respect your work, it is a feather in their cap to introduce you to their colleagues. Next, if they want to join a new organization or be sponsored into a…
LAWYER BUSINESS DEVELOPMENT continues the discussion of what in-house counsel expect from outside counsel during the "courting" period. I have had outside counsel tell me they were surprised by the wide range of questions they were asked during a marketing presentation. And I've also heard from in-house counsel that they were surprised at how little information the presenters really had. Pre-client meeting preparation is critical to winning a new engagement, even from a current or recent…
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News about lawyers, law firms, and the latest trends in the partnership arena.
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As you become more senior in an organization, the quality of your professional network becomes a more significant factor in determining success than your substantive skills. Consequently, your career game plan should include strategic avenues for creating positive visibility within your organization.
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This article discusses the key issues in establishing and maintaining a culture of ethical behavior through governance, leadership, and strategic direction.
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The legal industry hasn't been known to be the most innovative industry when it comes to cutting-edge interactive marketing. But a handful of firms are challenging that assumption.
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Whether or not to adjust the number of employees or partners downward can be a critical decision for 2008. In the event it does happen, marketing executives will, undoubtedly, be asked to help craft appropriate messages to both the market and within their own firms in advance of rumor mills, blogs, and especially, the competitors offering their own take on the changes. However daunting the task, working through such scenarios can go a long way toward preserving your firm's reputation and bolstering your own career opportunities within your current firm or with a prospective employer.