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The 5-Step Path to Meeting Your Firm's Marketing Goals Image

The 5-Step Path to Meeting Your Firm's Marketing Goals

Jennifer S. Bankston

Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm's strategy.

Features

Maximize the Impact of Firm Sponsorships with Social Media Image

Maximize the Impact of Firm Sponsorships with Social Media

Spencer X Smith

Pro bono work on an individual level is often not publicized, but the work you do in the community as a firm should be. Here's how to ensure both you and the charities, nonprofits, etc. you're supporting gain the maximum amount of exposure and awareness for their causes.

Features

15 Free Things to Do for Clients That Will Make Them Love You More Image

15 Free Things to Do for Clients That Will Make Them Love You More

Stacy West Clark

There is a huge bonus to doing free things for clients at their place of business: You can bring as many lawyers from your firm with you as you like.

Features

Litigation Support, E-discovery and the Recovery of Costs Image

Litigation Support, E-discovery and the Recovery of Costs

Nathan Curtis

The Data Explosion vs. Recovery Model Stagnation Firms are struggling with a legacy practice of writing off litigation support/e-discovery and related costs but have been challenged to identify and implement recovery models or managed services models that are both acceptable to the firm and to their clients. On top of all of this, many firms simply fail to dispose of the data at the matter closing and costs continue to accumulate year over year. Mattern has launched the first ever e-Discovery and Litigation Support Cost Recovery Survey to gather that needed data to help drive firms' better business decisions.

Features

Leadership for the Strong Image

Leadership for the Strong

Silvia Coulter

There are a few things about being an effective leader that books and professors don't seem to directly address. Here are some tips to help partners who lead operational teams, offices, practices, departments, or the firm itself, to implement for leadership impact.

Features

When Being a Star Rainmaker Is Not Enough Image

When Being a Star Rainmaker Is Not Enough

Marla Grant & Yuliya LaRoe

Why EQ Leads to Even Better Business Results It is not uncommon for law firms to face negative business outcomes caused by the behavior of a star rainmaker who is unaware of the impact that they have on others. And that's what emotional intelligence (EQ) is about and why it's so important to lead to better business results. What can law firms do to help their star partners increase their emotional intelligence to avoid potentially disastrous business outcomes for themselves and their firms?

Features

Caste System Persists Among Attorneys and Business Professionals Image

Caste System Persists Among Attorneys and Business Professionals

Dylan Jackson

While the last decade has brought a revolution of global law firms employing thousands of attorneys and an army of professional staff — pricing executives, marketers and legal operation specialists, among many others — many professional law firm staff tell stories of a two-tiered system that minimizes their role and contributions. Observers said the caste system is a long-standing cultural mindset that stems from an age when firms were smaller and more informal, without hundreds of employees.

Features

The Data-Driven Law Firm: The Next Frontier Image

The Data-Driven Law Firm: The Next Frontier

Marcie Borgal Shunk

The next generation of elite law firms may have little in common with today's leading global providers of legal services. Whereas historically top-performing law firms combine stellar talent with marquee clients, brand reputation and client-focused excellence to rise to the top, future leading law firms are equally likely to rise to power using a distinctly different recipe: namely, a mixture of market savvy, strategic agility and operational effectiveness powered by data.

Features

Law Firm Diversity Roundtable Image

Law Firm Diversity Roundtable

Steve Salkin

Creating an Environment Attractive to Diverse Lawyers Where They Can Rise to the Leadership Level A roundtable discussion with four prominent leaders in law and recruiting who weigh in what firms are doing — and can do — to create environments that are attractive to diverse lawyers and enable them to rise to the leadership level.

Features

Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts Image

Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts

Mike Mellor

Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.

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