Features
'Competitive Intelligence:' Leveraging CI for Successful Business Development
<b><i>Sometimes You Don't Know What You Don't Know</b></i><p>Over the last decade, the definition of competitive intelligence has evolved to be about all of the data and information I have access to that helps to isolate and leverage my firm's competitive advantage and close the deal on business development opportunities. The more data available to analyze, the better informed your decisions and strategies will be going forward.
Features
Creating a Collaborative Work Environment
Collaborative cultures soar in profitability, talent acquisition and retention, client retention and client service.
Features
'Professional Development:' Those Were the Days: Lessons from Silicon Valley's Marketing Culture
There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.
Features
Will Law Firms Be Ready When the Next Recession Hits?
<b><i>The Bottom Is Eventually Going to Drop on the U.S. Economy, and Many Law Firms Won't Be Positioned to Handle the Fallout</b></i><p>No economic expansion lasts forever. That's a hard-and-fast truth of macroeconomics, one that's on the minds of certain law firm leaders.
Features
Yes, You'll Retire Someday. Avoid These Retirement Financial Pitfalls Now.
Here are some common retirement planning pitfalls that lawyers often experience.
Features
The Topography of a Strong Attorney Biography
<i><b>Part Two of a Two-Part Article</i></b><p>In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
Features
Prospering in the 'New Normal'
<b><i>Raising Costs and Declining Demand are Sapping Profits</b></i><p>The “New Normal” of today is one in which raising operating costs, associate salary increases, and reduced realization rates coupled with AFAs and demands from corporate counsel for reduced rates are sapping firm profits and there is no relief on the horizon. Law firm leaders, seeing current conditions, should be asking if there is a better way.
Features
How Cyber Threats Affect Law Firm Marketers
Even though law firms don't generally manage retail-type websites, they are far from immune to cyber threats. In fact, firms are prime targets for cyber criminals.
Features
Lessons Learned from the Business Development Coach's Playbook
What does it take to be a successful attorney in today's legal environment? For one thing, it takes a little help, which more and more often comes in the form of a business development coach.
Features
Estate Planning In the Age of Cryptocurrency
<b><i>Cryptocurrency's Technological Character Allows Estate Planning to Protect the Intent of Its Holders, But the Lack of Statutory Structure Necessitates Proactive Steps</b></i><p>Cryptocurrency, such as Bitcoin, has value and therefore is increasingly likely to become an estate asset. Due to the nature of cryptocurrency, typical wills and revocable living trusts may not be well suited to efficiently transfer this new type of asset. Consequently, new estate planning questions and clauses are needed.
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