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the word "invest" was top-of-mind for many law firm leaders, particularly when it came to Managing their equity partner ranks. Even as demand and profits fell in 2022, Am Law 100 firms increased their equity ranks by 1%.
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One of the lessons we learned — or should have — from the pandemic was that, from a market share perspective, if companies are not visible and in front of customers, it is hard for them to retain existing clients and prop up market share
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Someone may think we are exceptionally kind, funny and compassionate, but may not be assured we can accomplish a client's goal, in which case they will be hesitant to refer business to us. So, how do we begin to inspire trust and confidence in the first meeting?
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An integrated communication strategy can increase the effectiveness of an organization's communication efforts by enabling targeted messaging, maintaining brand consistency, leveraging multiple channels, measuring results and responding effectively to crises.
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While General Counsel are becoming involved in more areas of the business, especially as a result of COVID, their core responsibility remains enterprise risk. The conversation at a recent general counsel panel at the Southern California Marketing Partners Forum examined the evolution of the Chief Legal Officer and General Counsel roles, especially in light of increasingly lean staffs and support and the ways in which outside counsel may be well-positioned to help bring more resources, more support, and more collaboration to the relationship.
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It's not your grandmother's legal marketing department. It's not even your mother's. For a marketer focused on media relations, the journalistic landscape is very different now and it affects the practice of media relations. For just as legal marketing departments have been growing, newsrooms have been shrinking. So what's a lawyer and her PR guy to do?
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People refer business to those they like and trust, and both are equally important. Someone may believe we are the best at what we do, but if they don't really like us, they are not going to refer business to us. So, how do we begin to inspire trust and confidence in the first meeting?
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Almost daily, I receive an email promising better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe. Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
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While the competition for outside legal services has never been more intense, the strategic approach firms take — including a strategic approach to technology — will define whether the market pressures are a threat or opportunity.
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Uncertain and challenging markets are times when firms and organizations of all types conserve cash. If this can be achieved without cutting needed projects, equipment or services to ensure successful returns to the office, then this is clearly an ideal financial strategy.