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Sales Speak: Relationship Building: Systemizing Prospect Engagement Image

Sales Speak: Relationship Building: Systemizing Prospect Engagement

Jennifer Bettencourt

Building rapport with prospective or existing clients and referral sources requires intentional ongoing communication and patience. When relationships fail to progress, it is most often due to a lack of follow-up.

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Key Ways to Avoid Negative Publicity  Image

Key Ways to Avoid Negative Publicity 

David McCann

Marketing professionals have a responsibility to do their best to protect the brands of their employers. And part of that responsibility means avoiding, limiting or addressing, to the extent possible, any negative or damaging publicity. While there are nuances within each industry that determine what can and can't be done in this effort, there are some universal strategies I think work well.

Features

Competitive Intelligence: What Is Your Dashboard Report Telling You? Chances Are, Not Much. Image

Competitive Intelligence: What Is Your Dashboard Report Telling You? Chances Are, Not Much.

Jim Jarrell

Until recently, most law firms operated with a cadre of legacy operating systems, financial platforms and reporting technologies from different manufacturers that have no mechanism for connecting with each other, let alone automatically extracting and updating data points between systems. The disparate nature of these technologies has exacerbated the struggle to leverage data and display results in a reporting mechanism that helps direct the firm's decision-making.

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Leadership In Law: Leadership for the Strong Image

Leadership In Law: Leadership for the Strong

Silvia Coulter

Law firms have many leaders. Yet in many cases, no formal leadership training takes place, leaving others in their groups or offices performing at less than optimal levels and on their own to get the job done often feeling pressured and stressed. Here are some tips to help partners who lead operational teams, offices, practices, departments, or the firm itself, to implement for leadership impact that books and professors don't seem to directly address.

Features

Marketing Tech: Five Quick and Easy Ways to Hack Your Business Development Image

Marketing Tech: Five Quick and Easy Ways to Hack Your Business Development

Ari Kaplan

The most popular justification for avoiding business-development activities is a lack of time. There are, however, a number of strategies that will allow you to execute and produce results in minutes — or even seconds.

Features

The Time to Improve Administrative Performance Is Now Image

The Time to Improve Administrative Performance Is Now

J. Mark Santiago

This article focuses on what a firm can do now that will improve future firm economics regardless of what the future may hold. It identifies three areas that offer the great opportunity for improving a law firms' economics and better positioning them for whatever the future may bring.

Features

5 Quick and Easy Ways to Hack Your Business Development Image

5 Quick and Easy Ways to Hack Your Business Development

Ari Kaplan

The most popular justification for avoiding business-development activities is a lack of time. There are, however, a number of strategies that will allow you to execute and produce results in minutes — or even seconds.

Features

Basic Tax Issues for Social Media Influencers Image

Basic Tax Issues for Social Media Influencers

Robert M. Jason

This article provides a general introduction to social media influencers and discusses common tax issues arising on the income side of the equation. What is taxable income? What happens if the influencer's compensation is paid in equity?

Features

The Importance of Social Skills: Technology and Data Are Not Enough to Grow Your Firm's Business Image

The Importance of Social Skills: Technology and Data Are Not Enough to Grow Your Firm's Business

Jamie B. Field

Data is taking over our lives. And preceding that is all of the applications and technology that exists that helps us measure that information. But technology and data are not going to be the only growth drivers of a firm in the future. What's going to become most important in the face of the technological changes that are occurring in law firms is a lawyer's "soft-skills."

Features

Are Online Reviews Threatening Your Online Reputation? Image

Are Online Reviews Threatening Your Online Reputation?

Melanie Trudeau

An attorney's reputation may be one of the most important factors that clients consider before hiring counsel. In today's world of online reviews, managing your reputation can be challenging. How should you manage online reviews to ensure your reputation and trustworthiness are intact?

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