Features
'Media & Communication:' Is Your Firm Ready for PR?
A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
Features
'Marketing Tech:' Harnessing the Hot Trend In Voice Search to Generate New Business
Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
Features
'Professional Development:' Owning Your Business: Using Financial Metrics to Drive Business Development
Growing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities.
Features
Focusing on Client Retention May Mean Restructuring the Firm
<b><i>Law Firms Should Double Down on Their Existing Clients By Focusing on Client Satisfaction and Retention Rates Rather Than Billable Hours and Origination Credits</b></i><p>New client acquisition can cost 15 times more than retaining an existing client, and yet most lawyers spend their limited and valuable time chasing new clients.
Features
The Topography of a Strong Attorney Biography
<b><i>Part One of a Two-Part Article</b></i><p>Attorneys are generally not great salespeople (caveat: some are <i>great</i> salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in <i>how</i> to speak about themselves and their work in a way that is appealing to clients.
Features
'Competitive Intelligence:' CI Is Another Tool in Marketing's Arsenal for Practice Group Planning
It's the budgeting and planning time of year. And, if the legal industry literature is anything to go by, strategies are in for law firms. A well-defined and well-communicated strategy provides a tangible way for law firms to identify their strengths and differentiators.
Features
'Professional Development:' Embracing and Improving Your Leadership Style
To achieve your highest potential, to be more “actualized,” you must embrace your leadership style. What is your style? Are you an Achiever, Affirmer, or Asserter? Which of the Nine Attributes of Actualized Leaders do you need to focus on to improve your leadership?
Features
Adding Value with a Client Visit Initiative
The increasing competition in the legal industry highlights the importance of differentiation and adding value beyond the work product. Face-to-face interactions with clients are a critical component in differentiation because they provide the opportunity to understand better the nuances of clients' businesses, develop deeper relationships, and drive productive collaboration.
Features
'Media & Communication:' We Wrote This Article to Share with You
Develop content with a purpose in mind versus simply creating content for its own sake. Retweets and shares are fine, but they shouldn't be the end goal of a lawyer's effort. Instead, creating content should be about enabling the lawyer to feel comfortable and easily engage with clients.
Features
'Sales Speak:' Savvy Salesmanship is a Hallmark of Successful Business Development
At its core, business development is about making authentic connections that grow into meaningful relationships. Rainmakers recognize that principle and apply an array of techniques to fuel their careers.
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