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<b><i>Designing Your Week</b></i><p>More than ever before, law firms are recognizing the importance of work-life balance for their employees, offering benefits such as flexible work schedules and working remotely. The acknowledgement itself is important, but unfortunately, it does not guarantee the balance we hope to achieve, especially for younger marketing and business development professionals looking to advance in their careers.
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Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO really is, and if it will help with your business development activities.
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Anyone who has so much as dabbled in marketing or consulted a PR firm has been told they “need to get their name out there.” But it's not that simple. It's not just getting your name out there that will reap results — it's getting your name out there in the right places.
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As marketing executives, we know our firms ought to be doing video marketing. We understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country's largest firms still have no online video presence. It's time to take advantage of this increasingly essential marketing tool.
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Some key takeaways and hot topics that should be on the radar of lawyers from the Legal Marketing Association's Legal Marketing Technology Conference in Chicago.
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Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.
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When your target audience has an opportunity to connect with the thoughts and expertise of a team member, there's a stronger bond of trust than if that same audience were reading a press release. Here's how to make that happen.
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With the new year upon us, law firms have just been through the typical year-end crush of collections, budgeting, compensation decisions and more. The authors recently took a look at 2017's hottest trends, and explored what we could expect from them in 2018.
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<b><i>Better Yet: 'Personal Strategic Plans'</i></b><p> If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.
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Are your lawyers marketing more and receiving less in return? The solution is two-fold: they need to improve their in-person and online marketing.