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Law Firm Marketing and Business Development

  • This article provides a general introduction to social media influencers and discusses common tax issues arising on the income side of the equation. What is taxable income? What happens if the influencer's compensation is paid in equity?

    July 01, 2019Robert M. Jason
  • Data is taking over our lives. And preceding that is all of the applications and technology that exists that helps us measure that information. But technology and data are not going to be the only growth drivers of a firm in the future. What's going to become most important in the face of the technological changes that are occurring in law firms is a lawyer's "soft-skills."

    June 01, 2019Jamie B. Field
  • An attorney's reputation may be one of the most important factors that clients consider before hiring counsel. In today's world of online reviews, managing your reputation can be challenging. How should you manage online reviews to ensure your reputation and trustworthiness are intact?

    June 01, 2019Melanie Trudeau
  • At the end of the day, a lot of noise is created in the effort to hear the voice of the client. We propose that while these efficiencies and innovations in law are valuable, the clients keep asking for something different: a lawyer who deeply understands their business and their specific issue — at the time they need it.

    June 01, 2019Jennifer Simpson Carr and Amy Knapp
  • Ready, Set, Benchmark! 

    Underlying great client service is a strong understanding of the client's business and goals. There are many barriers to success when it comes to helping lawyers develop a strategic client mindset. So, how do you break down these barriers to create a Client Intelligent Law Firm?

    June 01, 2019Stacy Rowe
  • The legal industry saw greater revenue growth during the first quarter of 2019 than it did to start the strong year of 2018. However, the drivers of that growth were much different, as the demand growth that characterized 2018 gave way to a demand decline during the first quarter of 2019, and much of the revenue growth came in the form of cash collections from 2018 inventory.

    June 01, 2019David Altuna and Gretta Rusanow
  • If You Want To Do More, Go Paper-Less

    he secret to increased productivity and a powerful agenda process is to finally ditch the paper and move to a more flexible system for both your daily to-do list and notes. This article makes the case for why moving to a digital platform for a to-do list and notes will increase your productivity.

    June 01, 2019Brett Spodak
  • With an increase in partner laterals, the advent of increasingly sophisticated procurement teams, greater transparency into pricing models, and more law firm mergers every year, the dynamics have certainly shifted. Attorneys can no longer simply wait for their phones to ring and to expect million-dollar books of business by executing and providing superb client service. That ship has sailed, and client expectations have been raised across the board.

    May 01, 2019Mike Mellor