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Coffees, breakfasts, luncheons, dinners and receptions are all part of doing business; they are also essential to attracting business. These situations, however, can be uncomfortable. But there are ways to overcome the discomfort. The following are a few tips that will help you feel prepared and confident in networking situations.

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<b><i>EY's Announcement That It Is Acquiring Riverview Law Could Accelerate the Pace of Change in the Legal Industry</b></i><p>There has been much talk in the past year that the Big Four were sniffing around the alternative legal services market looking for an acquisition. That wait is now over. Here is an analysis of how the acquisition may impact different sections of the legal market.

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Engage in initiatives that will allow you to fail and succeed simultaneously.

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In law firms today, content is not only king — it seems to be everything! With so much content flowing out of firms, how do you make your content — or for that matter, all of your marketing materials — stand out from the crowd? The answer's not simple — but it's clear: storytelling.

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There are two types of lawyers — those who have their own business and those who work for those who do. How do your lawyers size up?

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Consider advocating for your employees first before you ask them to advocate for you. Give your employees a reason to care.

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Future attorneys are seeking the right place to launch their careers; therefore, by promoting your firm's unique culture, you can more effectively attract and retain the best talent for your firm.

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Top Tips for Public Relations Success in Law Firms