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If you have not already encouraged your partners to advise their clients of the need to develop a crisis communication plan in advance, and provided some guidance on best practices, do so immediately. As a complement to a well-developed plan, here are two mnemonic approaches to managing communications in a crisis: the three Rs and the three Fs.

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<b><i>Law Firms Partner With the Big Four to Serve Their Clients, But the Accountants Pose an Existential Threat. What Will Happen If — or When — They Turn Competitive?</b></i><p>For law firm leaders, rank-and-file partners and everyone else in the law firm ecosystem, the Big Four shouldn't be a laughing matter. They are serious about selling legal services, and clients are listening.

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“You have to spend money to make money.” Or, so holds the well-worn cliché. Nevertheless, for those firms struggling to find meaningful growth in today's market, where do they find the funds they need to spend in order to spur growth?

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<i>Marketing the Law Firm</i> recently interviewed Jennifer Papantonio, Chief Client Service Officer of Peckar &amp; Abramson about her significant role, which includes the successes she and the firm have achieved in recent years, how she works collaboratively with firm leadership to create innovative solutions, and her recommendations to law firms which may be considering engaging a Chief Client Officer.

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As experienced marketers, we can help coach newer attorneys in their marketing pursuits through mentoring. With the right assistance, newer attorneys can find ways to market that they actually enjoy and are, therefore, more likely to do. And it doesn't need to be complicated.

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You may have read a dozen “How To” articles about cracking the algorithms — which sound very mathematical — of any social media platform, but at the end of the day, you're communicating with people.

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One of the most significant means of support law firms can have for women lawyers is adopting women's initiatives that provide a means for women lawyers to support one another within a firm and deliver a commitment to the advancement and understanding of unique issues that women face at their firms.

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<b><i>Why They Are Different but Must Work Together</b></i><p>In today's environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts.