You may have read a dozen “How To” articles about cracking the algorithms — which sound very mathematical — of any social media platform, but at the end of the day, you're communicating with people.
December 01, 2018Spencer X. Smith
One of the most significant means of support law firms can have for women lawyers is adopting women's initiatives that provide a means for women lawyers to support one another within a firm and deliver a commitment to the advancement and understanding of unique issues that women face at their firms.
December 01, 2018Vivian HoodWhy They Are Different but Must Work Together
In today's environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts.
December 01, 2018Elizabeth LampertEach year, we receive inquiries on how to socialize with friends and family while being mindful of networking opportunities. Follow these steps below to initiate discussions with friends or social acquaintances — without seeming awkward or risking personal relationships.
December 01, 2018Kimberly RiceWhile reputation goes a long way in attracting new clients, having a solid content strategy is a critical component of the legal sales cycle at all turns, including retaining the clients you have.
December 01, 2018Jen BetterncourtMany talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don't have time to market while others lament that marketing doesn't work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.
November 01, 2018Cynthia SharpBecoming and staying relevant is a process. It is not static but always evolving. Your clients change, their needs and requests change, you change, and, throughout these experiences, you learn steps to implement and how to implement them in given situations.
November 01, 2018Patricia EllardIn an age where law firms can quickly disseminate news to target audiences via multiple social media platforms as well as their own websites, is it finally time to put the press release out to pasture? The press release is a valuable PR tool that deserves to live on. Executed correctly, the benefits outweigh the cost.
November 01, 2018Nicholas GaffneyAll too often, we read studies, which report clients' pet peeve with their services providers whom do not listening to them. Or, cited another way, clients…
November 01, 2018Kimberly RiceToday's workplaces require tools that enhance employee productivity and provide the flexibility to never miss a critical business opportunity. Organizations in other industries have already experienced the benefits of enterprise collaboration, and now this technology is making its way into the legal sector. The rise of enterprise collaboration is redefining the modern law firm and legal department.
November 01, 2018Michele C.S. Lange
