One of the toughest aspects of content marketing is generating content on a reliable basis. The bad news is you cannot take attorneys out of the process completely because they are the subject matter experts. The good news is you can use various tactics to motivate and help them to produce good content.
Words of wisdom for lawyers in all phrases of their careers.
The adage, “emails do not end in handshakes” has never been more true. Here's why.
The ins and outs of content marketing.
Why online editorial calendars are crucial.
How to use gamification for business development.
An ALM Survey Reports Disturbing Information
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Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today's legal market.
The focus of this article is on the public speaking aspect of the content marketing initiative. It provides suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.
For many CMOs, the top priority for 2017 will be review marketing. Many law firms are still coming to grips with the reality that client reviews about them are online everywhere. But now, a turning point has been reached so that they can no longer be ignored.
