The focus of this article is on the public speaking aspect of the content marketing initiative. It provides suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.
For many CMOs, the top priority for 2017 will be review marketing. Many law firms are still coming to grips with the reality that client reviews about them are online everywhere. But now, a turning point has been reached so that they can no longer be ignored.
All about Client Teams and how to make them work to your advantage.
When we teach and discuss Legal Project Management (LPM), we stress that the last of LPM's five basic steps, Post Project Review, not only is every bit as essential as the first four steps, it can be an extraordinarily powerful business development lever, as well.
Ongoing, active management of your legal career is essential. As such, every successful law firm partner should develop a long-term exclusive relationship with a top-notch, knowledgeable recruiter.
How to transform your rainmakers into “social media rock stars.”
The serious implications of “fake news,” and how to protect your firm.
How will you help make 2017 a different kind of year for your lawyer clients? More prosperous?
The legal profession, marketing technology and clients' buying and retention habits are changing dramatically. Law firm marketing leaders need to think differently about lead generation, big data, project delivery and leadership.
Taking Your Firm's CI to the Next Level
