Law Firm Marketing and Business Development

Even if you follow the law and all the internal protocols your firm has in place, you may still find that clients and the public view your actions negatively. In situations where you believe you are in the right, the instinct is not to apologize. Here is how to correctly handle a high-profile PR crisis.

When lawyers are "too busy with work" to spend their time marketing, that is usually when they are most worthwhile to market. When lawyers are without work and banging down your door for help, that is when they are the least marketable and most challenging.

What do you think is the secret sauce that accounts for 26% of what it takes to get promoted, according to 4,000 leaders surveyed by The Center for Talent Innovation? Whether you work in a law firm, for the government or with a corporate legal office, to get promoted, win cases, make more money, or just be more successful, your Executive Presence matters.

Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it's word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.

A team of panelists brings the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.

One of the toughest aspects of content marketing is generating content on a reliable basis. The bad news is you cannot take attorneys out of the process completely because they are the subject matter experts. The good news is you can use various tactics to motivate and help them to produce good content.

Words of wisdom for lawyers in all phrases of their careers.

The adage, “emails do not end in handshakes” has never been more true. Here's why.