Which approach to business development — the old-fashioned personal touch or the electronically connected — is more effective at capturing the attention and legal business of potential clients? The answer is both.
June 02, 2017Peter A. Johnson
How to Close the 'Knowing-Doing Gap'
While many lawyers have well-honed analytical capabilities, these capabilities are most frequently used to interpret law — e.g., how a particular fact fits into the context of a precedent, statute or contract term — rather than to drive a business forward. Here are five tips to help solve the problem.
May 02, 2017Marcie Borgal ShunkHere are a few of the issues faced by many of the current batch of bad law firm videos--and how to solve them.
May 02, 2017John BuchananFive EssentialTips
This article provides five tips to consider for an impactful, productive and successful business development coaching program for lawyers.
May 02, 2017Mayumi L. Wille and Divya ReddyGetting down to business with AI means answering some basic questions and offering some suggestions about the pros and cons of incorporating AI into our businesses, and the impact it will have on our work lives and the future of our legal professions.
May 02, 2017Karen (Kat) EllisEven if you follow the law and all the internal protocols your firm has in place, you may still find that clients and the public view your actions negatively. In situations where you believe you are in the right, the instinct is not to apologize. Here is how to correctly handle a high-profile PR crisis.
May 01, 2017Carlos ArcosWhen lawyers are "too busy with work" to spend their time marketing, that is usually when they are most worthwhile to market. When lawyers are without work and banging down your door for help, that is when they are the least marketable and most challenging.
April 02, 2017John HellermanWhat do you think is the secret sauce that accounts for 26% of what it takes to get promoted, according to 4,000 leaders surveyed by The Center for Talent Innovation? Whether you work in a law firm, for the government or with a corporate legal office, to get promoted, win cases, make more money, or just be more successful, your Executive Presence matters.
April 02, 2017Linda HardensteinEmployee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it's word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
April 02, 2017Stephan HovnanianA team of panelists brings the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.
April 02, 2017Beth Marie Cuzzone and Kelly Harbour
