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Features
The adage, “emails do not end in handshakes” has never been more true. Here's why.
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The ins and outs of content marketing.
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Why online editorial calendars are crucial.
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How to use gamification for business development.
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An ALM Survey Reports Disturbing Information
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<b><i>Google Analytics Can Prove a Useful Tool in Helping Firms Draw More Clients</b></i><br>Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today's legal market.
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The focus of this article is on the public speaking aspect of the content marketing initiative. It provides suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.
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For many CMOs, the top priority for 2017 will be review marketing. Many law firms are still coming to grips with the reality that client reviews about them are online everywhere. But now, a turning point has been reached so that they can no longer be ignored.
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All about Client Teams and how to make them work to your advantage.
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When we teach and discuss Legal Project Management (LPM), we stress that the last of LPM's five basic steps, Post Project Review, not only is every bit as essential as the first four steps, it can be an extraordinarily powerful business development lever, as well.