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Law Firm Marketing and Business Development

  • Trade publications deliver industry-specific news with tremendous value to their readers. Your firm's attorneys are poised to deliver powerful and actionable insights to these target audiences. These practical pointers in industry publications go directly to readers who eagerly await market-tested solutions.

    January 01, 2018Janet Falk
  • Though traditionally considered laggards when adopting new technology, law firms have recently started to explore new tricks to fortify performance across their organizations. While this evolution is critical to a firm's survival, it's important that firm administrators understand that substantive improvements are only possible through multi-directional change.

    December 01, 2017Zachary Beauchemin and Alisha DiGiandomenico
  • The author discusses how acronyms (and some initialisms) can help you become a better communicator.

    December 01, 2017John J. Buchanan
  • A Different Perspective for Marketers to Share

    At West Point, the cadets are taught "Three Rules of Thumb" in deciding whether to take an action: Does this action deceive anyone or attempt to deceive anyone? Does it permit me an advantage to which I am not otherwise entitled? And, would I be satisfied with the outcome if I was on the receiving end of the action?

    December 01, 2017Michael P. [email protected]
  • After Years of Complacency About Their Business Model and the Pipeline for Talent, There's a Reason Law Firms Are So Worried About Managing the Millennial Generation

    For law firms wringing their hands about how to manage the millennial generation — or asking why they should adapt to this crop of young lawyers in the first place — here's the bad news: If you're still clinging to traditional models for training associates and running the partnership, you've already fallen behind. The millennials are here, they're climbing the ranks, and they've already begun to transform the industry.

    December 01, 2017Lizzy McLellan
  • It is widely recognized that Big Law has surplus partner capacity. What is less well recognized is just how massive this surplus has become, how unevenly it is spread across firms in different profitability cohorts, and what it portends for when the next downturn hits.

    December 01, 2017Hugh A. Simons
  • As firms turn their focus to revenue generation, some of the more progressive firms look to their clients to help them create their strategic priorities. In some cases, they even ask their clients to be involved in the planning process.

    December 01, 2017Bruce Alltop