Some key takeaways and hot topics that should be on the radar of lawyers from the Legal Marketing Association's Legal Marketing Technology Conference in Chicago.
January 01, 2018Jonathan Friedland
Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.
January 01, 2018Kimberly RiceWhen your target audience has an opportunity to connect with the thoughts and expertise of a team member, there's a stronger bond of trust than if that same audience were reading a press release. Here's how to make that happen.
January 01, 2018Stephan HovnanianWith the new year upon us, law firms have just been through the typical year-end crush of collections, budgeting, compensation decisions and more. The authors recently took a look at 2017's hottest trends, and explored what we could expect from them in 2018.
January 01, 2018Scott Flaherty, Chris Johnson, Meghan Tribe, Roy Strom, Miriam Rozen and Lizzy McLellanBetter Yet: 'Personal Strategic Plans'
If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.
January 01, 2018Sharon Meit AbrahamsAre your lawyers marketing more and receiving less in return? The solution is two-fold: they need to improve their in-person and online marketing.
January 01, 2018Larry BodineTrade publications deliver industry-specific news with tremendous value to their readers. Your firm's attorneys are poised to deliver powerful and actionable insights to these target audiences. These practical pointers in industry publications go directly to readers who eagerly await market-tested solutions.
January 01, 2018Janet FalkA Different Perspective
Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.
January 01, 2018Michael P. [email protected]How to determine whether a performance discrepancy is serious enough to warrant action, and how training solutions should then be explored.
December 01, 2017Sharon Meit AbrahamsThough traditionally considered laggards when adopting new technology, law firms have recently started to explore new tricks to fortify performance across their organizations. While this evolution is critical to a firm's survival, it's important that firm administrators understand that substantive improvements are only possible through multi-directional change.
December 01, 2017Zachary Beauchemin and Alisha DiGiandomenico
