Features
Patricia Ellard
Competitive intelligence in law firms can mean very different things, depending on the context, size and type of law firm (national vs. global), and so forth. Here's why it's so important.
Features
Zachary Beauchemin
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Alisha DiGiandomenico
Though traditionally considered laggards when adopting new technology, law firms have recently started to explore new tricks to fortify performance across their organizations. While this evolution is critical to a firm's survival, it's important that firm administrators understand that substantive improvements are only possible through multi-directional change.
Features
Larry Bodine
Today's digital marketing is happening on mobile devices. Viewing law firm marketing through this mobile lens makes decisions easier concerning SEO, content marketing, social media, podcasting, webinars, email outreach, blogging, video and downloadable content.
Features
David McCann
The idea that law firms should seek client feedback is hardly an innovative concept. So why does anecdotal evidence, as well as industry research, continue to show that many firms are not actively and routinely engaged in capturing this meaningful information?
Features
Edie Reinhardt
<b><I>How to Make Sure They Do</I></b><p>Giving clients and prospects valuable information is a proven way to market, but to be effective it must be the right kind of content, both in terms of style and substance. It also needs to be marketed with your end goals in mind.
Features
Marcie Borgal Shunk
Consider a smarter, more perceptive approach to business planning for 2018: one infused with data and focused not on what has been done before, but on what can be done in light of all available information.
Features
Bruce Alltop
Discussion of a survey that highlights what the client is really thinking, and how law firms can effectively respond.
Features
John J. Buchanan
One aspect of law firms that is becoming increasingly of interest to clients — and an area that might offer opportunities for differentiation — is law firm commitment to increasing and sustaining diversity.
Features
Allan Colman
What is missing in driving revenue growth at law firms is accelerating leadership. It is one of 12 exceptional management practices that firms should focus on, including branding, building client value, strategy, team building, and so forth.
Features
Bianca Moreiras
The art of speaking, understanding, asking and developing dialogue has been eliminated in this fast-paced, quick-reply, "do it now" universe we now live in. Sure, we can communicate around the world in seconds, and conduct business at extraordinary speed; however we have lost the "human" elements of conversation. And it matters!
